The ‘ello London pre-fall collection is expertly curated to come alive in London’s streets.
Designed for the jet-setting fashion aficionado, ‘ello London offers a look for every occasion and will take you effortlessly through an entire week of social events whether lounging poolside or attending a gala event.
The neutral color palette of black, white and camel gets a shot of adrenaline with pops of emerald green. Oscar de la Renta gold antique buttons lend an old world charm to youthful, modern designs.
Drawing inspiration from the mod structure of the sixties and the relaxed hippie aesthetic of the seventies, the collection harmoniously combines tailored pieces with free-flowing silhouettes.
Iconic British influences are effortlessly weaved into the collection including polka dots and mod shift dresses inspired by English model, actress and singer Twiggy.
Bearskin hats worn by the British Foot Guards inspired a modern interpretation of a fringe skirt mirroring the clean lines from the flapper era. The old cobblestone streets that still remain in some of London’s historic districts lend themselves to an everyday print that surfaces throughout the collection.
Sophisticated yet functional, lightweight construction and details including invisible side-seam pockets make the collection easy to wear and easy to travel.