June 24, 2013 (Nassau, The Bahamas) – Bahamian designer Theodore Elyett emerged as the winner of Mission Catwalk Season Three, beating out 14 designers from around the Caribbean to capture the win for the Bahamas. Fellow contestant and Bahamian designer David Rolle claimed second place.
As one of three finalists in the reality TV fashion design competition, Elyett competed against David Rolle of The Bahamas and Renardo Lloyd of Jamaica at the finale runway showdown held at Trident Castel in Port Antonio, Jamaica.
“It feels great to walk away as the winner of Mission Catwalk Season Three,” stated Elyett. “Having had the opportunity to represent The Bahamas on the Caribbean reality television show, I’m elated to have completed this fashion race a stitch above the rest. This is not only a huge win for my brand, but it is also a major achievement for my country as we ready ourselves to celebrate our 40th anniversary of independence.”
Each finalist designed a collection of 12 pieces over a three month period. Elyett’s “‘ello London” collection wowed the audience and the judges. The neutral colour palette of black, white and camel popped with emerald green accents. Oscar de la Renta gold antique buttons lent an old world charm to youthful, modern designs.
Drawing inspiration from the mod structure of the sixties and the relaxed hippie aesthetic of the seventies, the collection harmoniously combined tailored pieces with free-flowing silhouettes.
Iconic British influences were effortlessly weaved into the collection including polka dots and mod shift dresses inspired by English model, actress and singer Twiggy. Bearskin hats worn by the British Foot Guards inspired a modern interpretation of a fringe skirt mirroring the clean lines from the flapper era. The old cobblestone streets that still remain in some of London’s historic districts lent themselves to an everyday print that surfaced throughout the collection.
Throughout the 11-week series Elyett consistently dominated the competition. He won the first design challenge with his African Print summer dress, becoming the first designer to have his winning piece retail at Lee’s Fifth Avenue in Kingston, Jamaica. The design became a local favourite, selling more than half a dozen pieces and photographed being worn by Mrs. Bernadette Christie, wife of the Prime Minister.
The African Print summer dress will serve as the inspiration for Elyett’s summer capsule collection which will retail at Tanya Saunders Boutique. “The collection will feature a line of garments inspired by the first design I created on Mission Catwalk,” stated Elyett. “I trust the capsule collection will be well received, which will make way for the introduction of selected reproduced pieces from my ‘ello London, collection presented at the Mission Catwalk Grand Finale.”
Elyett emerged victorious again in episode 7, hand-painting his fabric to create an ombré effect and designing a tailored blouse and matching pants for the win.
Not only did Elyett impress the judges throughout the competition but his quirky and charismatic personality endeared him to viewers and he remained the fan favourite week after week for more than half of the competition.
As the winner of the competition, Elyett will show his collection at London Fashion Week in 2014. He will also receive $500K JMD funding to start a clothing line, industrial sewing equipment, a Samsung galaxy Note II, a contract to sell his designs at Lee’s Fifth Avenue, a fashion editorial in 6 Carlos Magazine and a scholarship to pursue a fashion program at London College Of Fashion.